"How often do you post to your site?" is an extremely popular question, to which there is no right or wrong answer. Twice a month? Twice a week? Twice a day? Just one single time a day?
You'll find plenty of different blogs promoting different scheduling for blog posts. Most of them recommend posting a few times per week, maximum. Here's my take on the issue - the two blog posting schedules that matter, and to what kinds of blogs they're applicable.Understanding Posting Schedules
First of all, you need understand that there is no right/wrong answer for this question, as I've already stated. Different timings may or may not work for various kinds of blogs.
The following advice isn't something that I really believe works for every single blog, but it's what realy works for some (after my research).
How https://blogging.org & Blog Posting Are Related
First of all, it is a myth that readers will undoubtedly be annoyed in the event that you update your site daily. It's simply a myth, with no real evidence to back it up. Among my all-time favorite blogs sends me an e-mail each day or every two days.
I love it. It gives me more information than a month of Sundays of autoresponder messages from any other blog.
Having said that, users also don't mind in the event that you post only once weekly. Truth be told, readers are only looking to see how they can benefit from your site - that's just about the only reason they're there and just why they registered to your e-mail list (unless they're friends or family.
Alright - let's get right down to the posting schedules.
Daily/Multiple Times EACH DAY
Oooh! I feel I'm going to provoke quite a bit of controversy with this one, aren't I?
But yes - I believe that posting multiple times each day can be good for blogs. If for some reason you're not available to post multiple times a day, then you should strive to post at least once a day. For pretty much 95% of people reading this post, that's what you ought to be doing.
You should definitely post this often if you run one of the following blogs, or take part in one of many following business strategies.
Informational/Tips Blogs
Take this blog for instance - it deals mainly with blogging, Internet marketing, and SEO tips. In other words, it offers valuable information to those that read this website regularly.
To be branded being an authority in your niche, your site needs to have as much helpful, quality content onto it. If which means posting 3-5 times a day, go ahead.
Most blogs on the web (including yours) will belong to this category.
Personal Blogs
Let's face it - personal blogs usually do not get much traffic. The previous rule about readers coming solely for personal benefit once again applies here.
There's little benefit a reader can gain from your personal blog unless you're A.) Hilarious or B.) An excellent writer who is able to hold people spellbound.
Chances are, you are not either. But let's just suppose that you decide to go ahead and start a personal blog regardless. You need to be posting once each day.
For most personal blogs, I wouldn't recommend more than once a day (because hey - people like to have a while to think about themselves, and not just you).
However, once each day is usually necessary, if you wish any kind of traffic. The reason being that individuals who do follow and read your blog regularly obviously think you're a fantastic writer or funny. And, they need their daily dose of fantastic funny (but again, don't overdose).
The Benefits
No doubt about any of it, there are specific benefits you get from posting daily that you won't get in the event that you post less often.
Search Engine Optimization
Although this cannot be outright proven, it's becoming clearer that Google favors blogs that post content on a regular basis throughout the day.
When you publish a new post, Google is automatically notified. Eventually, their spiders are certain to get to crawling your pages and ranking them.
If they're notified quite often, that means you blog often. In the event that you blog often, that means your blog is active and regularly providing content to your readers.
Everything said, this can not be proven, but it's a general trend I see after conducting research in the SERP's.
Alexa Ranking
Although posting 10 times each day imply that you'll automatically be promoted to the top 1000 blogs, the blogs that engage a higher-frequency posting schedule often rank higher, compared to blogs that post less frequently with the same quality standards.
Case Studies
I recently found a forum thread where an Affiliate marketer laid down his technique to go from $0-$200/day in AdSense earnings in two months flat.
What he basically did was outsource cheap article writing jobs to freelance writers. He hired a lot of 'em, posting on his blog 30-40 times. Every. Single. Day.
The effect? He's sitting pretty with $200/day in AdSense earnings. In two months, flat. And that's only 1 of his online businesses.
Let's take another example. A good friend of mine, for whom Not long ago i guest posted, includes a prestigious Alexa rank of 44K, amassing a total of 14,000 page views each day.
He posts a minimum of three times a day. And it's taken him a measly 2 yrs to be at where he could be right now.
That's pretty good, if you ask me.
ALTERNATIVELY...
However, this rule doesn't connect with all types of blogs. In fact, posting multiple times each day, or even once daily, will be disastrous to certain blogs.
Business Blogs
By business blogs, I mean blogs that participate in already established, offline companies - Wal-Mart, for example. These kinds of blogs should not - I repeat, should not post more than twice weekly (and really, once weekly is all you should be doing).
Why?
Simply because those types of blogs aren't meant to be updated regularly. Quite often, they're simply about discounts, or business news.
They have no need for SEO (unless it is a local service people actually search for online). In essence, it's only a front that says "we're online too".
Do You Have Something Worthwhile To Say?
You have something worthwhile to say? Something that will in actuality help/inspire/motivate people? Do you?
You don't?
Then don't say anything.
Simple as that. If you are not sure about whether you need to blog everyday, then blog once you have something to say.
However, make an effort to maintain some sort of consistency. If you get sudden post inspirations, then go ahead and write your blog posts, but don't publish them - yet.